Sending love
Action
I partnered closely with the agency throughout development, providing creative direction and feedback to ensure the 3D world aligned with our brand standards for realism, lighting, and tone.
Once final assets were delivered, I identified opportunities to further elevate the visuals through design. I built a cohesive digital visual system around the renders — refining composition, enhancing depth through typography and graphic elements, and establishing a stronger hierarchy to support performance across placements.
To increase flexibility, I also developed B-version creative that leaned into product-forward photography and more graphic-driven layouts, ensuring the campaign had variation while maintaining consistency.
Problem
For the Sending Love bottle launch, we partnered with an external agency to develop a fully rendered 3D world that would generate both stills and video for digital use. The goal was to create immersive, premium visuals that could anchor the campaign across multiple channels.
With tight timelines and production constraints, we needed to ensure the final assets felt impactful and performance-ready without additional rounds of rendering.
Result
The final campaign delivered a more impactful and conversion-ready presence across digital channels. By strengthening the visual identity around the 3D assets, the work felt more premium, cohesive, and aligned with the brand’s storytelling standards.
The layered design approach not only elevated the perceived value of the imagery but also created a flexible system that supported multiple placements and testing needs — demonstrating adaptability and strategic creative problem-solving within real-world constraints.
credits
Creative Director - Inese Silina
Designer - Rebecca Larson
3D Renders - ILOVEDUST