SmooThSip® Slider Campaign
Action
I developed the campaign’s visual language around an anti-gravity space environment and created a custom
AI-generated astronaut in Adobe Firefly. To ensure realism and cohesion, I engineered prompts that matched the lighting and environment of our product photography, allowing the floating cups to feel naturally integrated.
To keep the campaign dynamic, I designed two distinct astronaut variations for flexible use across placements. I art-directed floating product photography and built a scalable system that extended across emails, banners, social, and paid ads, maintaining consistency while allowing variation in composition.
Problem
We needed to launch our new SmoothSip Sliders with handles and clearly communicate the leak-proof lid benefit. The concept centered on anti-gravity to visually reinforce spill protection. However, we didn’t have the time for a custom astronaut photoshoot, yet the campaign required a bold hero visual that could scale across email, paid ads, banners, and social without feeling repetitive.
Result
The campaign delivered a cohesive, high-impact launch that visually reinforced the leak-proof benefit in a memorable way. By building a flexible visual system and multiple astronaut assets, we avoided creative fatigue across channels while maintaining strong brand consistency. The anti-gravity concept elevated the product story and created a standout, ownable look for the SmoothSip Slider launch
credits
Concept | Art Director - Inese Silina
Designer - Rebecca Larson
Product Photographer - Luke Tolley
Photo Retoucher - Derek Dodds
Copy Writer - Kiersten Sellstrom